Learn how Canadian festivals are embracing live streaming in the post-pandemic world

©JUNCTION, 2021

EVERY EVENT IS NOW A VIRTUAL EVENT

Over the course of the past six months, we've spoken with festival organizers across Canada, studied their virtual events, and learned from their experts in order to create Canada's first virtual festival guides.

THANK YOU TO OUR CONTRIBUTING PARTNERS

Conner is the President of Junction Consulting and Marketing News Canada's 2020 Marketing Leader of the Year. He has been building, advising, and teaching digital business strategy with some of the most well-loved brands in tourism, retail, and tech since 2010.

That experience put Conner, and Junction, in a position to provide a unique level of support as the world locked down in early 2020, so his team put its skills to work, producing over 100 hours of support and instructional video to help more than 2000 travel and tourism businesses across North America as they were forced to adapt to the sudden changes.

Conner and the Junction team are leading a groundbreaking research project in partnership with national arts organizations to study the shift to digital that music and arts festivals across Canada were forced to make as a result of the global pandemic. The result will be the first set of best practices specifically focused on content for the post-pandemic world that we can all use in our ongoing content and distribution strategies.

Conner and his team also publish their ideas, opinions, and news about digital business in an award-winning weekly email called The Brief that's read by thousands of business leaders across North America.

ABOUT THE RESEARCHERS

Learn how Canadian festivals are embracing livestreaming in the post-pandemic world

ABOUT JUNCTION

We’re an award winning digital consultancy that believes that the best strategies are built from the inside out. We work with our clients to build their internal capacity so that they can think bigger, execute more creatively and build value over time.

A few of our recent clients include:
Destination BC, Southwest Ontario Tourism Corporation, Kootenay Rockies Tourism, Oak Bay Resort, Wickaninnish Inn, Thompson Okanagan Tourism Association, lululemon & Article.

Karen is a senior communications and marketing professional with more than 30 years of experience in project management, event management, stakeholder relations, public relations, and marketing for multi-stakeholder purpose-driven organizations. 

She is a co-founder of the Odlum Brown Fort Langley Jazz & Arts Festival, which started in 2018 with a day and a half festival attracting 5,000 people and growing to a three-night, two-day festival in 2019 featuring seven stages, 57 bands and an audience of 15,000. She led the transition to a virtual festival in 2020 that attracted an estimated 10,000 people for an overall average of six hours of viewing time. 

Karen is also the director of communications and marketing for a K - 12 provincial online school, the volunteer vice-president of the Fort Langley Community Events Association and a board director with the Fort Langley Community Association. She lives in Fort Langley with her husband and daughter, both of whom are professional musicians. She brings a passion for the arts and a keen interest in the Fort Langley community.